{"product_id":"hilary-page-kiddicraft-self-locking-building-bricks-pre-cursor-to-lego","title":"Hilary Page Kiddicraft Self-Locking Building Bricks, Pre-cursor to LEGO","description":"\u003cp\u003eHilary Page's toy company Kiddicraft first patented the self-locking building brick in 1940. WW2 put the toy company on hold but immediately after the war in 1945, Hilary Page improved upon his original design by adding slots to his bricks for doors \u0026amp; windows. These bricks were made of Cellulose Acetate and were available in Red, White, Green, Yellow and Medium Blue. Kiddicraft 2x2 bricks said KIDDICRAFT on the underside of the bricks, however, the 2x4 Bricks had a few different marks on the bottom of their bricks including: \u003c\/p\u003e\n\u003cp\u003eSELF LOCKING BUILDING BRICKS\u003c\/p\u003e\n\u003cp\u003eINJECTION MOULDERS LTD, LONDON\u003c\/p\u003e\n\u003cp\u003eA HILARY PAGE DESIGN\u003c\/p\u003e\n\u003cp\u003eA HILARY PAG DESIGN (MIS-MOULD)\u003c\/p\u003e\n\u003cp\u003eBRITISH \u0026amp; FOREIGN PATENTS\u003c\/p\u003e\n\u003cp\u003eMADE IN ENGLAND\u003c\/p\u003e\n\u003cp\u003eLEGO designed their Automatic Binding Bricks based on the Hilary Page Kiddicraft Self-Locking Building Bricks.\u003c\/p\u003e\n\u003cp\u003eHilary Page was passionate about child development and wrote many books on the subject. This is what motivated him to make toys out of plastic rather than wood because they were much safer and cleaner for children to play with.\u003c\/p\u003e","brand":"Kiddicraft","offers":[{"title":"2x2 Brick \/ Red","offer_id":43329184170051,"sku":null,"price":19.99,"currency_code":"USD","in_stock":false},{"title":"2x2 Brick \/ White","offer_id":43329184202819,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true},{"title":"2x2 Brick \/ Yellow","offer_id":43329184235587,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true},{"title":"2x2 Brick \/ Green","offer_id":43329184268355,"sku":null,"price":19.99,"currency_code":"USD","in_stock":false},{"title":"2x2 Brick \/ Medium Blue","offer_id":43329184301123,"sku":null,"price":19.99,"currency_code":"USD","in_stock":false},{"title":"2x4 SELF LOCKING BUILDING BRICKS \/ Red","offer_id":43329194491971,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"2x4 SELF LOCKING BUILDING BRICKS \/ White","offer_id":43329194655811,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"2x4 SELF LOCKING BUILDING BRICKS \/ Yellow","offer_id":43329194819651,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"2x4 SELF LOCKING BUILDING BRICKS \/ Green","offer_id":43329194983491,"sku":null,"price":69.99,"currency_code":"USD","in_stock":true},{"title":"2x4 SELF LOCKING BUILDING BRICKS \/ Medium Blue","offer_id":43329195147331,"sku":null,"price":69.99,"currency_code":"USD","in_stock":true},{"title":"2x4 INJECTION MOULDERS LTD LONDON \/ Red","offer_id":43329194524739,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"2x4 INJECTION MOULDERS LTD LONDON \/ White","offer_id":43329194688579,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"2x4 INJECTION MOULDERS LTD LONDON \/ Yellow","offer_id":43329194852419,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"2x4 INJECTION MOULDERS LTD LONDON \/ Green","offer_id":43329195016259,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true},{"title":"2x4 INJECTION MOULDERS LTD LONDON \/ Medium Blue","offer_id":43329195180099,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"2X4 A HILARY PAGE DESIGN \/ Red","offer_id":43329194557507,"sku":null,"price":69.99,"currency_code":"USD","in_stock":true},{"title":"2X4 A HILARY PAGE DESIGN \/ White","offer_id":43329194721347,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"2X4 A HILARY PAGE DESIGN \/ Yellow","offer_id":43329194885187,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"2X4 A HILARY PAGE DESIGN \/ Green","offer_id":43329195049027,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"2X4 A HILARY PAGE DESIGN \/ Medium Blue","offer_id":43329195212867,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true},{"title":"2X4 BRITISH \u0026 FOREIGN PATENTS \/ Red","offer_id":43329194590275,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"2X4 BRITISH \u0026 FOREIGN PATENTS \/ White","offer_id":43329194754115,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"2X4 BRITISH \u0026 FOREIGN PATENTS \/ Yellow","offer_id":43329194917955,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"2X4 BRITISH \u0026 FOREIGN PATENTS \/ Green","offer_id":43329195081795,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true},{"title":"2X4 BRITISH \u0026 FOREIGN PATENTS \/ Medium Blue","offer_id":43329195245635,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true},{"title":"2X4 MADE IN ENGLAND \/ Red","offer_id":43329194623043,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"2X4 MADE IN ENGLAND \/ White","offer_id":43329194786883,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"2X4 MADE IN ENGLAND \/ Yellow","offer_id":43329194950723,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"2X4 MADE IN ENGLAND \/ Green","offer_id":43329195114563,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true},{"title":"2X4 MADE IN ENGLAND \/ Medium Blue","offer_id":43329195278403,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true},{"title":"2X4 A HILARY PAG DESIGN (MIS-MOULD) \/ Red","offer_id":43375204040771,"sku":null,"price":79.99,"currency_code":"USD","in_stock":true},{"title":"2X4 A HILARY PAG DESIGN (MIS-MOULD) \/ White","offer_id":43375204073539,"sku":null,"price":19.99,"currency_code":"USD","in_stock":false},{"title":"2X4 A HILARY PAG DESIGN (MIS-MOULD) \/ Yellow","offer_id":43375204106307,"sku":null,"price":19.99,"currency_code":"USD","in_stock":false},{"title":"2X4 A HILARY PAG DESIGN (MIS-MOULD) \/ Green","offer_id":43375204139075,"sku":null,"price":19.99,"currency_code":"USD","in_stock":false},{"title":"2X4 A HILARY PAG DESIGN (MIS-MOULD) \/ Medium Blue","offer_id":43375204171843,"sku":null,"price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2372\/6695\/files\/FullSizeRender_4d324c6a-1dbd-4901-a507-1fdd8a08d501.heic?v=1780233344","url":"https:\/\/atlbrick.com\/products\/hilary-page-kiddicraft-self-locking-building-bricks-pre-cursor-to-lego","provider":"United Brick Co®","version":"1.0","type":"link"}